FAQs about CRM and Marketing Management

What is marketing automation?
Marketing automation refers to software and technologies used to effectively send marketing messages and campaigns on multiple channels online, with an opti...
Thu, 24 Jun, 2021 at 3:30 AM
What is a CRM?
Customer relationship management (CRM) systems allow companies to manage and analyse customer interactions. 
Thu, 24 Jun, 2021 at 3:30 AM
What is a customer profile?
A customer profile refers to the record of basic contact information and transactions needed to communicate with customers in a personalized manner. 
Thu, 24 Jun, 2021 at 3:30 AM
What is customer segmentation?
Customer segmentation is the capability of clustering customers into groups based on common characteristics so companies can do marketing efforts to each gr...
Thu, 24 Jun, 2021 at 3:30 AM
What marketing campaigns can I send using the Omnirio Platform?
You can send out manual and automated SMS and email campaigns through the Omnirio Platform.
Thu, 24 Jun, 2021 at 3:30 AM
What more can I get out of my customer data collected through the Omnirio Platform?
Your customer loyalty data can be used in various ways to drive revenue for your company.  For an example: You may find the most valuable customers an...
Thu, 24 Jun, 2021 at 3:30 AM
Is the raw data available for our general use?
All the user data available on Omnirio Platform is owned by the customers themselves, we hold the highest integrity in maintaining data privacy and confiden...
Thu, 24 Jun, 2021 at 3:30 AM
Omnirio has a lot of my competitor’s data, will this be a threat to my business?
This should not be a concern as we hold the highest integrity in maintaining data privacy and confidentiality. Further, we put utmost value on the trust of ...
Thu, 24 Jun, 2021 at 3:30 AM
What are the different user types in the Omnirio Platform?
We have 3 types of user access in the Omnirio Platform: Business Admin - Has an overview of the entire system and has the rights to perform any actions...
Thu, 24 Jun, 2021 at 3:30 AM
What can I use the marketing module for in Omnirio Platform?
In the marketing module, you can create various types of marketing campaigns. These include automated campaigns that are rules and loyalty tier based. You c...
Thu, 24 Jun, 2021 at 3:30 AM